Soup cans sitting on shelf.

Increasing Donor Engagement with Marketing Automation

Whether it’s a reaction over-eating & hyper-consumerism or something more benevolent, this time of year (the period between Thanksgiving in the United States and Christmas) lends itself to charitable giving and in particular donors giving to their local food bank. Look no further than a Buzzfeed article that touts a list of food that food banks actually need. People love to give and they want to know …